US Companies Aim Advertising at Muslim Americans...
September 19, 2007 Washington, D.C. A recent study by the nation’s largest advertising firm shows that the Muslim American community has an estimated purchasing power of about $170 billion. JWT Advertising conducted the study, and it is now working with a wide variety of companies to develop strategies to attract Muslim American customers. VOA’s Mohamed Elshinnawi examined the new trend in Dearborn, Michigan, near Detroit, where there is a dense population of Muslims. JWT Advertising says companies in the Detroit area are leading the way in using the cultural aspects of the Muslim faith to expand their share of the Muslim American market. Ann Mack is JWT’s director of trends spotting. “Some marketers — I am not going...
Muslim Girl Starts Magazine Geared Toward Muslim Girls...
In the United States there are magazines that cater to many different topics of interest and segments of the population. Now there is a magazine that targets Muslim Girls. It is called MG Magazine and not only is it FOR Muslim girls; it is written and published BY Muslim girls. Today Yasmine El-Safy is getting ready to send the latest issue of MG Magazine out to its’ subscribers. Yasmine admits, “I can’t work up against deadlines. I get crazy”. Yasmine El-Safy is MG magazine’s founder, publisher and editor-in-chief. She is thirteen and a half-years-old. She says she started this magazine for Muslim girls because she couldn’t relate to anything in the mainstream media. She also states, “They were fluffy and they just...
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